Employee Retention in the Fitness Industry
Retaining employees in any industry is critical to the success of the business. In the fitness industry, there is a combination of part-time and full time employees, and both are extremely valuable to the success of the business.
Employee turnover is not only expensive, but more importantly, derails customer service, member retention and meeting financial objectives. So how does a fitness businesses ensure they do a better job in this vital area?
It starts at the top. If ownership and management believe employees are their greatest asset, that is essential for success.
5 Key Components for Employee Retention
1. Create a Recruitment Strategy
a. Qualified Hiring Manager: It is essential that the hiring manager is equipped to do the job. Training on proper interviewing/hiring techniques and following legal practices is important.
b. Manager’s Hiring Tool Kit: Make sure the hiring manager/s have the tools to succeed. They should have job descriptions, compensation plans, interviewing questions, new hire paperwork and more.
c. Next Man Up: All job applicants should receive an acknowledgement for applying; a professional courtesy. Also, for those candidates that were close to getting hired, contact them and encourage them for future opportunities. Keep those candidates resumes close at hand!
2. Onboarding and Training: A key ingredient for employee retention is a well thought out onboarding and training program. Poorly planned onboarding and training will cost you time and money in the long run.
3. Employee Reviews: Try to conduct employee reviews 2 times a year. It is a great way to stay in touch with employees and help them grow and stay motivated.
4. Compensation and Perks: Pay attention to your local market and be competitive with compensation. You will also have the edge on other businesses as you can provide memberships, discounts on services and a whole range of perks to keep your staff motivated and having fun.
5. Career Tracks: Identify staff members who are interested in the fitness industry as their future. Spend time providing insight and motivation so they can reach their goals working for your company.
Keeping statistics on key metrics of personnel will let you know how you and your team at doing.
Alan Cohen is a renowned fitness industry career expert with more than 30 years of experience in the health club industry. He is the founder and president of FitnessJobs.com. Alan can be reached at firstname.lastname@example.org or by calling 800-259-4397.