Wednesday, January 26, 2011

One Marketing Tip Guaranteed to Make Your Fitness Business Successful

All businesses want to increase revenues from the previous year. I’d like to share with you something that you can do to make YOUR fitness business get noticed on the Internet; where the majority of consumers are researching companies and services.

This will work for health clubs, personal training studios, boot camps, Pilate’s studios, spas, etc.


It is Google AdWords. The beauty of Google AdWords, is you can almost immediately get found on Google’s home page. (66% of Internet users use Google). If you are in markets where you are competing with numerous, if not hundreds of businesses, you can insure your business will have the opportunity to compete.


Why spend $5,000-$10,000 on a direct mail or print campaign, when you can get found on online for $250-$500 per month? Also, Yellow Pages are DEAD! Don’t waste marketing dollars on Yellow Page display ads.


The beauty of Google Ad Words is you can set a daily budget, you don’t need to make a large upfront commitment, and you can quit anytime!


Most businesses don’t use Google AdWords because they don’t have the time or patience to figure out how to set it up! Many don’t realize how many consumers are shopping online.


Many companies understand the power of the Internet and are using social media, blogs, SEO campaigns and more. FitnessJobs.com, is doing all of the above, plus we have been using Google AdWords for over 7 years, even though we are ranked #1 on Google.


If you are interested in incorporating Google AdWords into your marketing plan, as a way to increase revenues for 2011, give me a call: 800-259-4397. I have learned all the short-cuts and numerous cost-savings strategies that will help your fitness business get found on the Internet.

Alan Cohen is the Founder and President of FitnessJobs.com and The Career Collection. Alan has spent over 35 years in the fitness industry and founded FitnessJobs.com 11+ years ago. Alan is passionate about the fitness and recreation industry and loves helping employers and employees connect for fruitful relationships. For more information about recruiting on FitnessJobs.com call 800-259-4397.

Thursday, January 20, 2011

You're Fired!


No one really hears “You’re Fired!” anymore (Mostly for legal reasons). None the less, any type of job loss can be a traumatic event, especially during these times. Tough mentally to endure and of course economically challenging.



There are many reasons why people lose their job:
- Laid off due to the economy

- Poor performance

- Seasonal

- Consolidation by new owners

- Business closes

- Separation by mutual agreement (Both parties agree it’s for the best)

Here are a few tips to help you get back in the saddle:
1. File for unemployment benefits asap. You have paid into the fund, so don’t feel ashamed to collect. It may take 30-45 days to get a check. But guess what? It’s not going to come close to paying your bills, so look at # 3.


2. Take a few days off, visit with friends or family. If you can afford a longer break, do so. Job loss sometimes is a great opportunity to reflect on life and recharge! If you were actually terminated for poor performance or related issues, try to take a close look at yourself, the situation and see what you can learn about yourself for the future.


3. Have a professional resume, cover letter and reference list developed. I always had one created as soon as I had a new position so I could be ready if I ever needed one in a hurry. Also, you never know when someone is going to approach you with a great opportunity while you are employed. Finding a better opportunity is much easier when you are employed. You have a lot more bargaining power.


4. If you are leaving on good terms, make sure you get a letter of recommendation and ask your employer if they would mind being listed as a reference. Larger companies sometimes have policies that won’t allow this. You need to find out NOW what their process is for reference checks. Also, ask your boss or owner if they have any job leads for you.


5. Network! After you’ve cooled off/chilled out, let all your friends and professional associates know you are looking at new opportunities. Make sure you have a well rehearsed, positive statement as to why you are looking.


6. Start looking at jobs posted on FitnessJobs.com, Indeed.com and other job sites.


Looking for a new job is a full-time job. If you are unemployed, you will have plenty of time to exercise and find a new opportunity. Remember this: When one door closes, another opens. More often than not, your next opportunity will be better than your last!

Alan Cohen is the Founder and President of FitnessJobs.com and The Career Collection. Alan has spent over 35 years in the fitness industry and founded FitnessJobs.com 11+ years ago. Alan is passionate about the fitness and recreation industry and loves helping employers and employees connect for fruitful relationships. For more information about recruiting on FitnessJobs.com call 800-259-4397








Thursday, January 13, 2011

Need a Job? Top Hiring Companies in the Fitness Industry

As the fitness industry is in full swing for 2011, we thought we’d highlight the top 10 hiring companies that are using FitnessJobs.com as part of their recruiting strategy:


1.Life Time Fitness: 90 full-service locations in 19 states.


2.Gold’s Gym Intl. 750 locations worldwide.


3.American Club Systems: Nationwide Club Management Company.


4.Corporate Fitness Works: Corporate Fitness Works is a certified woman-owned business that provides premier fitness consulting and management services across the nation.


5. Spectrum Athletic Clubs: 23 upscale clubs in California and Texas.


6. Power Wellness: An industry leader creating, developing and managing medically integrated fitness and wellness centers worldwide.


7. Western Athletic Clubs: Western Athletic Clubs (WAC) owns and operates 9 private health, fitness, and athletic clubs and sports resorts on the West Coast.


8. Prairie Life Fitness Centers: Prairie Life Fitness Center is one of the nation's leading operators of upscale health and fitness clubs. We have nine facilities in four states, with over 1,000 employees and over 30,000 members.

9. Healthplex and Associates: Healthplex and Associates is the nation’s leading consulting firm for Hospitals, Health Systems, Universities and other medical and healthcare professionals who seek to create unique wellness, fitness and ambulatory care centers to promote a healthy lifestyle in their community.


10. Take Care Health Systems - A Walgreens Health and Wellness Company: Take Care Health Employer Solutions is the nation's premier provider of employer-based healthcare services.

Need a job? There are 625 jobs posted on FitnessJobs.com!


 Alan Cohen is the Founder and President of FitnessJobs.com and The Career Collection. Alan has spent over 35 years in the fitness industry and founded FitnessJobs.com 11+ years ago. Alan is passionate about the fitness and recreation industry and loves helping employers and employees connect for fruitful relationships. For more information about recruiting on FitnessJobs.com call 800-259-4397

Tuesday, January 4, 2011

The Ultimate Fitness Job


Interested in a career in the fitness industry? What is the ultimate fitness job? There are lots of choices, depending on whether you are looking for a part-time or full-time position. This blog post will address a full-time position.

I happen to think a job as a membership sales representative is the ultimate job in the fitness industry. Why?

1. If you are passionate about fitness and achieving better health, it is very easy to tell this story to prospective members.


2. You don’t need a college degree or expensive fitness certifications to get hired.


3. You typically work a flexible schedule that includes days, nights and weekends that is very appealing from a lifestyle standpoint.


4. Your earning potential can be anywhere from $30,000-$80,000+ annually.


5. A full benefit package including vacation, medical and 401k plans are widely available in mid-size to larger companies.


6. Health clubs are almost always hiring membership sales reps.


7. You are working in a fun environment meeting lots of interesting people.


8. You will get a free club membership and have the opportunity to workout before, during or after your shift.


9. Excelling in this aspect of the fitness business will open management doors for you.


10. Your sales experience in the fitness industry will prepare you to sell other products in other industries if you so desire.


If you are interested in landing a membership sales representative position in the fitness industry you may want to do the following:


1. Meet with as many people you know who are in sales and talk to them about their chosen occupation. Ask them about their daily routine and job dynamics.


2. Take a good look at your life and see if the scheduling and compensation plans will work for you.


3. Tweak your resume adding sales, marketing, networking and prospecting language into your previous jobs, where appropriate.


4. Read sales and marketing books and list them on your resume. Also, subscribe to sales experts blogs and newsletters. Zig Ziglar, Brian Tracy, and Tom Hopkins are just a few.


5. Go to FitnessJobs.com and view jobs daily. Currently, there are over 50 sales jobs listed!


When you start applying for fitness sales jobs, you may want to ‘shop” a club as a prospective member to see how their sales process works. Also, read our blog “If it’s not in writing it doesn’t exist”.


Alan Cohen is the Founder and President of FitnessJobs.com and The Career Collection. Alan has spent over 35 years in the fitness industry and founded FitnessJobs.com 11+ years ago. Alan is passionate about the fitness and recreation industry and loves helping employers and employees connect for fruitful relationships. For more information about recruiting on FitnessJobs.com call 800-259-4397