Thursday, February 17, 2011

FitnessJobs.com or craigslist?

Whether you are a hiring manager or a job seeker you have many options when it comes to posting or searching for jobs. As the owner of FitnessJobs.com, I am obviously partial to our niche job board when it comes to fitness industry jobs and careers.

I recently looked at a weeks worth of job postings on craigslist in Chicago. I found 68 jobs posted. 12 (17%) were duplicate jobs where the same company repeats the exact same job. I found 22 (32%) unrelated jobs: restaurant jobs, multi-level/direct marketing jobs and several miscellaneous, unrelated fitness jobs.


If you are a job seeker, do you want to invest your valuable time sorting through jobs where 49% are unrelated to your career?


If you are an employer, wouldn’t you want to connect with qualified/experienced fitness professionals that search for career opportunities on industry specific job sites?


Last year, one of the country’s largest fitness industry employers tested FitnessJobs.com compared to one of the big 3 job boards in the U.S. Candidates from FitnessJobs.com met or exceeded their qualifications 79% of the time, compared to 55% of the time for the larger, generic job site.


Believe it or not, I actually like and use craigslist to recruit sales reps for a non-fitness business that I own! However, when you are looking for fitness, recreation, aquatic or spa staff or searching for industry specific jobs, use our collection of niche job boards; you won’t be disappointed with the quality and results.

Alan Cohen is the Founder and President of FitnessJobs.com and The Career Collection. Alan has spent over 35 years in the fitness industry and founded FitnessJobs.com 11+ years ago. Alan is passionate about the fitness and recreation industry and loves helping employers and employees connect for fruitful relationships. For more information about recruiting on FitnessJobs.com call 800-259-4397.


Friday, February 4, 2011

Increase Revenues with Automation

It has been said that any business/sales department that is not using an automated CRM is living in the dark ages. With close to 40,000 health clubs in the U.S., I am willing to bet the majority of clubs are NOT using sales automation to increase revenue and production from their membership departments, personal training, tennis or even activities. This is a sin, as it so easy and affordable to implement sales automation


What does a CRM (Customer Relationship Management) system do for a business? It is an invaluable tool for sales/business professionals. A CRM system allows sales reps to keep track of their prospects. What are the next steps, and when do I contact this prospect again? It allows users to add notes to the prospect records. Sales automation is also invaluable to a company, when a sales rep/employee leaves an organization. Their replacement can jump right in and not lose contact with prospects/members.


There are numerous CRM software programs on the market. One of the biggest is SalesForce.com. I have been using  SalesNexus for FitnessJobs.com for the past 5 years. Another popular CRM system is GoldMine.


It is important to use a web based system that automatically backs up your data. Also, you must make sure that users are not able to delete records. You don’t want a disgruntle employee wiping out all your prospects on the way out the door.


Make this the year you provide your employees all the available tools to succeed. By doing this, you will far exceed your bottom line financial expectations.

Alan Cohen is the Founder and President of FitnessJobs.com and The Career Collection. Alan has spent over 35 years in the fitness industry and founded FitnessJobs.com 11+ years ago. Alan is passionate about the fitness and recreation industry and loves helping employers and employees connect for fruitful relationships. For more information about recruiting on FitnessJobs.com call 800-259-4397.