Wednesday, June 6, 2012

Marketing Strategies for Landing Your Dream Fitness Job

  1. There is a growing opportunity to make productive careers in the fitness industry in the United States. As more and more people become health and fitness conscious, the scope of business for the organizations in this industry continues to widen. That in effect leads to greater job creation in various fitness-related areas.
However, in a competitive market, challenges still exist to attain a fitness position of your choice. Effective marketing strategies can be used to help pave the way for successful and progressive fitness careers. Aspiring candidates should also check out a recent eBook by the founder of, Alan Cohen: “How to Land Your Dream Fitness Job – AComplete Guide to Finding Your Dream Job in the Health and Fitness Industry.”

Visit Internet Job Boards

Employers in the fitness industry use Internet job boards extensively to post new job openings. The candidates should visit quality Internet job boards regularly to scrutinize the latest job openings. Most job boards also allow you to set up job alerts. This enables you to receive information on new jobs directly in your email Inbox.

Register on Corporate Career Portals

Many companies in the fitness industry have dedicated mini-job boards connected to their corporate website. Candidates looking for fitness jobs can visit such portals periodically. To apply for jobs, it is usually necessary to register with the portal. Most portals also let you receive job alerts in your email Inbox.

Meet Employers at Trade Shows

One of the best ways to meet hiring managers and top companies in the fitness industry is to visit relevant trade shows where such people are likely to be present. You should carry copies of your resume and business cards. Trade shows can give you the opportunity to meet face to face with key decision makers that work in the fitness arena.  A few fitness industry trade shows worth putting on your calendar are Club Industry, Medical Fitness Association and IHRSA.

Maintain a Database

Whenever you find information or contact details about the HR and hiring managers of a company related to the fitness industry, note down the details in your records. Such personalized industry database can be readily used whenever you need to switch over to a new fitness job. It also helps you reach out to potential employers in a more direct and personalized manner, if you know their names and contact details. Keep your database updated regularly to ensure the accuracy of your data.

Get Social!

Participate actively on various social media networks and forums related to the fitness industry. Create your personal social media accounts, and stay connected with key personnel in the business of fitness, if they have a social media presence. Engage in discussions at various “fitness career forums” online and improve your networking in the industry. Linkedin, Twitter and Facebook are all a worthy investment of your time.

Develop a Referral/Mentor Network

Maintain an updatable list of key fitness executives and top managers who have the power to further your fitness career or help you obtain the fitness job of your liking. In the beginning though, do not expect to obtain your dream job right off the bat. Moreover, maintain the details of your peers in the fitness industry who are in strategic positions, seniors managers you have worked with in the past, and business leaders you have met at trade shows. Stay connected with these important “career influencers”, and cultivate and grow your network. 

Trade Magazines, Job Fairs, Online Job Alerts

Subscribe to one or two useful trade magazines related to fitness careers. Club Industry and Club Solutions Magazine are two excellent choices. Participate in job fairs where fitness companies are likely to hire people. Set up online Google alerts to receive the latest updates about the happenings in the field of fitness. All these activities will keep you in the loop and enable you to answer that door when someone is knocking.

Alan Cohen is a renowned fitness career expert with more than 30 years of experience in the fitness industry. He is the founder of and author of: “How toLand Your Dream Fitness Job -- A Complete Guide to Finding Your Dream Job inthe Health and Fitness Industry.”

Monday, June 4, 2012

Fitness Careers Could be the Answer for Recent Grads

Fitness jobs for new grads rank among the most available jobs today. The fitness industry in the U.S. has experienced high growth and expansion in the last few years. As per the U.S. Department of Labor statistics, the growth in employment in the area of fitness training and instruction alone is going to be 24 percent over the next 10 years.

Some Benefits

Fitness careers for grads offer excellent opportunities for rising through the ranks rapidly and earning a stable and significant income. Furthermore, these careers provide added benefits such as networking opportunities, club memberships and, even health insurance in many cases. Work schedules are flexible for many of these jobs, which makes this even more attractive.

Doors are Open

With more than 30,000 health clubs all over the United States, health club jobs provide a wide opportunity. Additioonally, there are non-profits such as YMCA’s, JCC’s, Boys and Girls Clubs, scouting organizations, and hospital-based medical fitness centers who also have numerous job openings for college graduates.  

Areas of Possibility

Careers in the fitness and recreation industry also abound in the Municipal Park and Recreation Departments around the country. Individuals who love the outdoors can opt for jobs in diverse areas such as sports leagues, outdoor trail systems, tennis court and golf course management, water parks, aquatics, and community centers.

Grads with a background or experience in healthcare can look for jobs in medical or hospital-based fitness centers. There are nearly one thousand fully-integrated health and fitness campuses providing a comprehensive medically integrated environment focused on the club members’ total well-being.

Holding Steady

An estimate of the current prospects of fitness careers for grads can be gauged from the fact that, a top health and fitness career job board, has almost a thousand job openings posted on its website. In the prevailing conditions of a global economic slowdown, the fitness industry in the U.S. has marched strongly onward, and continues to contribute significantly to job creation in the U.S. market.

A Powerful Source of Information

Grads who wish to explore the fitness industry and are looking at fitness career opportunities should check out the latest comprehensive eBook called “How to Land Your Dream Fitness Job – A Complete Guide to Finding Your Dream Job in the Health and Fitness Industry.” This eBook is written by Alan Cohen, founder and president of, who is one of the top career experts in the fitness industry.

Alan Cohen is a renowned fitness career expert with more than 30 years of experience in the fitness industry. He is the founder of His new eBook “How to Land Your Dream Fitness Job -- A Complete Guide to FindingYour Dream Job in the Health and Fitness Industry" can be purchased online for $14.95 with a Money Back Guarantee.