Saturday, September 15, 2012

Should You Offer the P90X Certified Program at Your Health Club?


With all the recent buzz in the health club industry about the P90X program being offered in health clubs, do you have any questions deciding if it's right for your club?

If so, please don't hesitate to call me, Alan Cohen for a no cost, no obligation conversation about this important decision: 800-259-4397.
I have spent the past 6 months evaluating the P90X Certified program and the parent company Beachbody. My 30+ years of experience in the health club industry and founder of tells me it's a no brainer. Having a strategic partner like Beachbody can do wonders for your fitness business.
In an effort to help club owners, I have created a Turn-key program to assist clubs in introducing, implementing, training staff and the most important ingredient - the sales and marketing of P90X Certified and the Beachbody product line. Without monetizing the program, why bother?
Beachbody has a phenominal line of retail products that will provide substantial ancillary revenues for health club owners. You don't need to inventory the products and they have amazing social media and other wonderful marketing tools to help clubs maximize revenue potential.
If you are interested in learning more about the P90X Certified program for your fitness business, please give me a call at 800-259-4397. We can have you up and running in less than 30 days, on your way to earning over $100,000 annually with my Turn-key program.

Alan Cohen is a renowned fitness industry expert with more than 30 years of experience in the health club industry. He is the founder of and author of: How to Land Your Dream Fitness Job -- A Complete Guide to Finding Your Dream Job in the Health and Fitness Industry.”

Tuesday, September 11, 2012

Bumper Plates Explained

Bumper plates or as they are now called “bumpers” are an important piece of equipment for CrossFit boxes, gyms, health clubs, personal training studio and garage gyms. If you are in the market to purchase bumper plates, can explain what they are and how they can impact your workout.  When bumper plates were first developed almost 50 years ago, they were not well-received primarily due to the high price tag.  With time the price of bumper plates began to decrease and today they are common in most fitness related facilities. If you purchase the wrong type or model you may end up overpaying or having to replace them sooner than expected. 

There are three different types of bumper plates Solid, Composite or Rubber Rimmed.

A solid bumper plate is the best type of bumper plate. The design features either a brass ring or a steel hub located in the middle.  Experts recommend the steel hub model because the brass rings often become loose.  It has also been shown that models featuring a solid piece of rubber in the middle do not last long because the rubber tends to deteriorate and may crack over time.  There are many high quality bumper plates available on the market today; the important thing to remember is to choose the model that will best suit your needs and fits your budget. 

Composite bumper plates are typically made using polyurethane and are quite durable when used as a lightweight training plate.  Composite plates displace the stress of weight to the barbell; and for this reason it is recommended that they only be used for lightweight training sessions.

The last type of bumper plate is a rubber-rimmed model.  The plates are made by adding a small amount of rubber to a smaller iron weight.  This type of bumper plate does not absorb force well; rather they transfer it to the bar and the iron disc.  These plates are more fragile that the other two types. Our consultants can let you know if this is the right type of plate for you.

All Bumper Plates are not created equal. At  we can help you make the right decision for your facility, home gym or studio. Call 408-605-4840 or email us today, We provide free delivery in San Jose and the Bay Area. Our experts are located in San Jose and can come to your facility to show you our plates and other functional equipment. Or visit our San Jose storefronts.