Thursday, October 18, 2012

Fitness Job Postings That Will Attract Top Talent







Creating Dynamic Recruitment Ads

If employees are a company’s greatest asset, wouldn’t you want to build the best team possible? When hiring new members to your team, wouldn’t you want to hire the TOP TALENT in your market?
One of the biggest mistakes companies make when recruiting is not taking the time to create recruitment ads that accurately depict the quality of their business. You can change that by improving your employment branding. No different than the approach you would take in marketing your business for new customers.
How to Structure Your Recruitment Ads for Maximum Results

1.     The DESCRIPTION of the position should include 1-2 short paragraphs about your company. “Wet the appetite” of job seekers by telling a compelling story about your company. Include any accolades the business has received, positive things about the community/region, member demographics, important and unique information about the facility and programming.

2.     Next, talk about your corporate culture. The importance of providing high level of service to members, staff development, career opportunities, and any community awards you may have received as a “Top Place to Work”.

3.     Now, give an overview of the opportunity. “XYX club is now interviewing for a Fitness Manager to join our team”. The Fitness Manager is a critical part of the XYZ club by coordinating our world-class member experience.

4.     Next, provide a list of items that are included in the job description. Do not make this a list of: Must Have, Must Do, etc. Example:
      Responsibilities to include, but not limited to the following:
-Private training sales and retention
-Recruiting, hiring and management of fitness staff
-Manage productivity and performance of Fitness Department
-Work the floor to observe, supervise, and set the example
-Incorporate safety training and awareness into daily activities
-Report Fitness Department repairs
-Assist with department budgeting and reporting                                            
     -Etc.
 
5. Benefits and Compensation: Compensation plan includes a salary range of $45,000-$55,000 based on experience plus commission/bonuses with potential annual earnings of $65,000 - $75,000.  Full-Time Status: Medical, Dental, Vision, Flexible Spending Account, Life Insurance, 401(k) Retirement Savings Plan, Complimentary Club Membership, Club Discounts, Team Member Incentive & Recognition Programs, Career Development, Continuing Education Reimbursement and Paid Time Off. Relocation Allowance Available Based on Experience.
We take pride in providing employees a company where you are excited to come to work. If you are interested in joining a company that rewards knowledge, drive and commitment with excellent compensation/benefit packages, apply online at the website link below.
6. REQUIREMENTS:
-Dynamic, energetic leader, who works will on a team
-Previous management experience
-Four year degree in health related field
-Strong sales and marketing skills
-Strong interpersonal and communication skills
-Enthusiastic, people-person skills
-Proactive approach to serving members and enhancing their lives
-Personal training certification (NASM, NSCA, ACSM or ACE)
-CPR/AED and first aid certification
-Strong computer skills


7. Background-Checks
Additionally, for certain positions, if not all, employment verification/background checks may be required. Post this in your ad. This will decrease the amount of resumes, but will save valuable time in the long run.

8. Miscellaneous
Add your company website, application process: Apply online, email resume, apply at club, etc. Always test the email address or apply online links! Before you make your ad go live, make sure you have checked for grammar and spelling. If receiving resumes by email, have an auto-responder set up to thank candidates for applying and acknowledge receipt of their resume and any next steps to expect.

Fitness companies that are interested in recruiting top fitness professionals may also consider updating their job descriptions and interviewing process. The Manager's Interviewing Tool Kit has 12 job descriptions and corresponding sets of interviewing questions created specifically for the fitness industry for just $49. To order go to:
http://managersinterviewingtoolkit.wordpress.com/

Alan Cohen is a renowned fitness industry career expert with more than 30 years of experience in the health club industry. He is the founder of FitnessJobs.com and author of: How to Land Your Dream Fitness Job - A Complete Guide to Finding Your Dream Job in the Health and Fitness Industry.” He can be reached at alan@fitnessjobs.com or by calling 800-259-4397.

Wednesday, October 10, 2012

Health and Fitness Career Opportunities are Abundant

 
The U.S. Bureau of Labor Statistics reported as of the last day of August there were 3.6 million jobs available. Over 900 job openings are posted on FitnessJobs.com and The Career Collection.  Where are all the job candidates?
The health, fitness, recreation and spa industry is a booming industry. Jobs are plentiful in all segments with lots of great perks. What’s wrong with working at a job where you get a free health club membership, discounts on food, retail products and spa services?  How about other great perks like socializing with men and women, meeting business owners and leaders, and having a wide variety of hours to work? (Health clubs are open a lot of hours, 7 days a week).
One of the greatest perks is being able to conveniently improve your fitness level. Either before work, after work or in many cases during your lunch or dinner breaks if you are a full-time employee.  If the job is just a part-time or temporary job while seeking a more suitable position based on your education and experience, you can get in great shape while reducing the stress of being underemployed.
Also, many health club career opportunities don’t require college degrees. Full-time positions such as: Front desk/customer service management, membership sales, membership director, cafĂ© manager, spa coordinators and spa managers, childcare supervisor, group exercise coordinator, club manager and maintenance director most often don’t require a degree.
So what’s the best way to get a job in a health club? First, like any job, you want to make sure you are working for a well-respected organization. Put together a list of clubs you’d like to work for that are in a close proximity of your home or office if it’s a part-time job. Next, think about anyone you know that is a member or an employee and ask them how they feel about the club. Finally, think about what department you may want to work in and re-tool your resume to show interest and experience in this area. Finally, go to the club and find out what the application process is and who the hiring managers are.
Each health club and organization has different ways they process job candidate’s applications. Some businesses accept applications at their location, others require candidates to apply online and many request resumes and cover notes be sent to an email address posted in their ads on job boards, such as FitnessJobs.com.
Finally, make sure when applying to companies via email you send a brief cover note introducing yourself, how you heard about the position and any unique qualities that would make you a wonderful addition to their team.

Alan Cohen is a renowned fitness industry career expert with more than 30 years of experience in the health club industry. He is the founder of FitnessJobs.com and author of: How to Land Your Dream Fitness Job - A Complete Guide to Finding Your Dream Job in the Health and Fitness Industry.” He can be reached at alan@fitnessjobs.com or by calling 800-259-4397.

Monday, October 1, 2012

How to Recruit Personal Trainers

Recruiting personal trainers should be no different than hiring for any other fitness positions. A formal recruiting strategy will improve your recruiting results. Below are effective recruiting strategies for health clubs or fitness businesses to adopt.

1.     Create an annual recruiting plan and budget. If employees are a company’s greatest asset, why wouldn’t you create a formal written plan the same way you would for a marketing plan? Your annual recruiting plan should have a team leader, a budget, an annual calendar and a strategy.

 

2.     Assessment and Evaluation. You must first evaluate your current staff and current recruiting strategy. Accepting employee turnover without question will leave you in a never ending cycle of personnel chaos.

 
3.     Strategy. Your recruiting strategy should determine if you want to replace personal trainers or just add to your team. Put this is writing. If you are replacing current team members, and you’ve exhausted all options for training and improving their performance, you need to create a well thought out plan to attract the top fitness talent available.


  4. Placing recruitment Ads. As part of your recruiting strategy, you will want to look at various marketing channels to recruit from. Niche job boards such as FitnessJobs.com would be a logical start. Next, you may want to consider an established local or regional job site that is reasonably priced with good traffic. Also, make sure you are registered with all college and university career placement departments that offer degrees in the exercise sciences. Finally, you should include in your recruiting strategy a way to attract veterans! Contact local veterans employment offices.
 
 
5.     Writing Attention Grabbing Recruitment Ads. Great ads attract Top Talent!  Poorly written ads attract “C” level candidates. Writing great ads takes some time, no different than the time or effort you would put into an ad campaign to attract new customers. Here are a few important ingredients to a great ad:

Company branding, any accolades the business has received, positive things about the community/region, member demographics, important or unique information about the facility, job description, job requirements, compensation package, benefits if offered, continuing education reimbursement if offered, paid time off if available and relocation expenses if available. Additionally, for certain positions, if not all, employment verification/background checks may be necessary. Post this in your ad. This will decrease the amount of resumes, but will save you valuable time in the long run.

6.     Make Sure Hiring Managers Have All the Tools to Succeed. Hiring managers should have: Job descriptions, compensation plans, employee manuals, offer letters and interview questions before they interview any candidates. Making sure they are well prepared sets them up for success and makes a positive impression on candidates. Keep in mind, the interview is a two way street. Applicants are listening to everything your hiring manager has to say to determine if YOUR Company is the company they want to work for. Poorly prepared hiring managers are a turn off to Top Talent!
 

7.     Onboarding and Training of New Hires. It is really important that once an offer is made and accepted (In writing of course), the new hires have a great first impression of the company. The onboarding process includes the activity of completing necessary paperwork, issuing of uniforms, name tags, schedules, business cards and training schedule. Hopefully there is a new hire orientation scheduled sometime in the first two weeks, where the owner, COO or facility manager can greet all new hires and talk about the company and its mission, goals and objectives.


If all the above steps are followed, the hiring of professional personal trainers should become an easier process for any health club or related fitness business.

Alan Cohen is a renowned fitness industry career expert with more than 30 years of experience in the health club industry. He is the founder of FitnessJobs.com and author of: How to Land Your Dream Fitness Job - A Complete Guide to Finding Your Dream Job in the Health and Fitness Industry.” He can be reached at alan@fitnessjobs.com or by calling 800-259-4397.