Wednesday, September 14, 2016

7 Things Fitness Companies Must Do Now to Have a Great 2017









1.  Make certain your team is the best possible group of employees possible. Evaluate all employees top to bottom right now and coach up or out C level employees.

2.   Designate a recruiting leader to oversee recruitment. Someone needs to take ownership of the process and procedures, regardless of how large or small your business is.

3.    Make sure your hiring managers have all the tools they need to present a professional image for your company: Job descriptions, updated compensation plans/benefits and interview questions. Have a meeting in advance and review the interview process with all hiring managers.

4.   Create a budget for the 4th quarter. Determine where and when you will place all recruitment ads. At FitnessJobs.com, we believe our unlimited job posting subscriptions are the best value anywhere and should be part of everybody’s recruiting plan. However, we also believe you should have a diverse recruiting strategy that includes a variety of options.

5.    Create DYNAMIC recruitment ads! Great employees are attracted to great ads. Crummy ads attract crummy people! Keep in mind when creating effective recruitment ads: Job Seekers are interested in “What’s in it for them”. List compensation ranges, benefits, perks, continuing education reimbursements if any, club memberships for them and possible family members, relocation allowances etc. Make sure your ads have an opening branding paragraph about your business and any accolades and what’s special about your business. Recruitment ads should not be MERCENARY filled with MUST DOs!

6.   Make certain you respond to all applicants. That is the professional approach. Keep in mind that anyone you don’t hire may become a member or have family members that may me member prospects.

7.   Make sure you have a well thought out training program in writing and equally important is a well thought out onboarding process for all new employees.


As a final note, recruiting new team members is expensive in labor as well as recruitment costs. Do a great job and your business will reap the rewards in a higher level of member retention, customer care and greater profits!

Alan Cohen is a renowned fitness industry expert with more than 30 years of experience in the health club industry. He is the president and founder of FitnessJobs.com and author of: How to Land Your Dream Fitness Job - A Complete Guide to Finding Your Dream Job in the Health and Fitness Industry. He can be reached at 800-259-4397 or by email: alan@fitnessjobs.com.

Monday, September 12, 2016

How to Become a General Manager in the Health Club Industry



Managing and leading a team of people in all industries have similar characteristics. If you have a passion for fitness, customer service, leadership and experience, plus a sales and marketing aptitude, then you have the “Right Stuff” for health club management. Below I will fill in the blanks and try to help you with some valuable steps you need to take to land a club management job.

If you are new to the industry, but have the experience and skills listed above than you need to beef up your resume with some club experience. Below are some easy steps to take.

1. Become a member of the most successful club you can afford.

2. Take a part-time job as a front desk associate at the most successful club with the BEST REPUTATION in the area.

3. Get a job part-time (If you have a full-time job) in the membership sales department. This is critical. If you understand the ins and outs of membership sales, then you have your foot in the door. Track your accomplishments!

4. Take some personal training sessions so you can see how this department works. Personal training is a critical component and profit center for health clubs.

5. Pay attention to the cleanliness, maintenance and customer service of the club. This will show you have an aptitude about these important aspect of club operations.

6. Try to get a part-time job with supervisory experience in a smaller franchise club. A weekend managers job would be a valuable asset to your resume.

After 12 months, you now have enough experience to apply for a club management job. Your economic needs may be the driver on your approach here. The more flexible your compensation requirements are, the easier your career change will be. You probably will have numerous entry level management opportunities. FitnessJobs.com is a great site to explore health club opportunities. Also, you may look at club management jobs at IHRSA, a fitness industry trade organization. Your previous experience may move you along rapidly in this industry.

When making a decision on possible employers, do this carefully. Try to join a well-respected, successful organization. As you enter the fitness industry there will be no shortage of amazing opportunities, as it is a booming industry and will be for the rest of time based on the ability of health clubs to improve lives.

Alan Cohen is a renowned fitness industry expert with more than 30 years of experience in the health club industry. He is the president and founder of FitnessJobs.com and author of: How to Land Your Dream Fitness Job - A Complete Guide to Finding Your Dream Job in the Health and Fitness Industry. He can be reached at 800-259-4397 or by email: alan@fitnessjobs.com.